Booklet n°1 – Transmitting a vision

Booklet n°1 – Transmitting a vision

TRANSMITTING A VISION

  • Developing a long-term vision
  • Communicating the company’s vision

How can you refine your strategy and share it with others?

UNDERSTANDING THE SUBJECT IN ITS ENTIRETY THROUGH EXAMPLES AND CONTRIBUTIONS

  • Format: PDF
  • Number of pages: 30

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Description

This book will undoubtedly appeal to managers of managers and members of the CODIR, who will be able to revise certain basics and also discover more innovative or recent approaches combining external (market) factors with internal company resources: employees and subcontractors.

Some of the exercises can be implemented or designed collectively, with the management team.

Contents

  • the mission – vision – values trio: definition, principles and benchmarks
  • focus on the corporate vision
  • corporate vision model
  • the drivers of corporate vision

From vision to corporate strategy

  • adaptation strategies
  • SWOT and the 4Ps, now the 7Ps
  • strategic business areas (SBAs)
  • the BCG matrix (Boston Group Consulting)
  • the main types of business strategy based on the traditional model
    • low price
    • differentiation
    • market segments / products
    • positioning
    • development
    • partnership
  • strategy of intent and strategy of resources: towards managing change
    • strategy of intent
    • resource-based strategy
    • resources and strategic intent
    • regular strategy review

Practical exercises for taking action

  • exercise #1: defining the vision
  • exercise #2: revisiting the company’s strategic plan
    • through SWOT analysis: the current situation
    • through the strategic areas of activity
  • exercise #3: defining the company’s global vision
    • of the company as a whole
    • of your SBA to you and your teams
  • exercise #4: communicating the corporate vision
    • defining the golden circle
  • exercise #5: translating strategy and vision into operational objectives